Host[AI]frica

Understanding South Africa's 🇿🇦Entrepreneurs Through Data

Did you Know?

54%

Of our customers are in Gauteng
and surrounding areas

23%

work in Professional Services (e.g.
Legal, Accounting or Consulting)

44%

Run small businesses with 2–5
people

Understanding South Africa's 🇿🇦 Entrepreneurs Through Data


The HOSTAFRICA SMB Insight Lab empowers South African entrepreneurs with data-driven insights, tools, and inspiration to grow and thrive. With over 100,000 customers across East, West, and Southern Africa, we also equip partners, policymakers, and businesses to make smarter decisions that drive Africa’s economic growth.

By understanding our customers more deeply, we uncover opportunities, share practical guidance, and celebrate the innovators shaping Africa’s future.

Data Downloads

Download the research data on South African microbusinesses.

2025 South Africa Entrepreneur Insights Pack

Download the Data

From Hustle to Online Success

Featuring videos of African entrepreneurs we’ve supported on their journey.

From Music to Entrepreneurship: How Henry Built & Scaled Successful Agencies
Mastering Digital Marketing: Janet Machuka on Building Influence & Brand Success
Sphiwe: Bridging Tech & Education for Community Impact

HOSTAFRICA in the News

From headlines to highlights, see how we’re powering entrepreneurs and
expanding services across Africa.